Teaser

Key Highlights

• In mergers and acquisitions (M&A), a teaser is a brief and anonymous document designed to catch the attention of potential buyers or investors.

• The teaser’s job is to grab attention and get potential buyers or investors excited about a deal without spilling too much information.

What is Teaser?

In mergers and acquisitions (M&A), a teaser is a brief and anonymous document designed to catch the attention of potential buyers or investors. Think of it like a sneak peek- it shares a few exciting details about the business without giving away its name, just enough to make people interested in learning more.

Key Points

• Purpose: The teaser’s job is to grab attention and get potential buyers or investors excited about a deal without spilling too much information.

• What’s Included?

1. A quick overview of the company or asset
2. Basic financials, like revenue or profits
3. Highlights of why it’s a great investment (e.g., growth potential)
4. Info about the industry and market position

• Anonymity

The teaser is typically anonymous, omitting the name and any information that could directly identify the target company.

• Next Steps

Interested parties who want more information after reading the teaser are usually required to sign a non-disclosure agreement (NDA) before receiving a more detailed document called the Confidential Information Memorandum (CIM).

Why It Matters?

Teasers are a key first step in M&A. They help sellers test the waters, keep things private, and find serious buyers or investors without sharing sensitive details upfront.