Success Fee

What is Success Fee?

A Success Fee is a contingent payment made to a financial advisor, investment banker, consultant, or intermediary only if a transaction is successfully completed. It is a performance-based reward that aligns the advisor’s interests with the client’s goal—typically in mergers & acquisitions (M&A), fundraising, or restructuring deals.

How it Works?

When a company hires a financial advisor or investment bank, the engagement agreement may include:

  • A retainer fee: Paid upfront or on a fixed schedule.
  • A success fee: Paid only if the deal closes.

For example, in an M&A deal, the advisor earns a success fee if the sale is finalized. No deal = no success fee.

Where it is used?

  • Mergers & Acquisitions (M&A): Success fee is linked to deal size or value.
  • Fundraising (VC/PE): Intermediaries earn a fee when funds are raised.
  • Debt syndication: Fee is paid after successful disbursement of a loan.
  • Restructuring/Turnarounds: Fee is paid if certain financial goals are achieved.

Advantages

  1. Performance-linked: Ensures the advisor is motivated to close the deal.
  2. Lower upfront costs: Clients can avoid high initial payments.
  3. Aligned incentives: Encourages the advisor to seek the best possible outcome.

Typical Fee Structure

Success fees can be:

  • A percentage of the deal value (e.g., 1–3% of transaction size)
  • Tiered, where the percentage increases with deal size
  • Sometimes capped or negotiated based on complexity

Example

For a ₹100 crore M&A deal, an advisor may receive a 2% success fee = ₹2 crore.

In the Indian Context

In India, success fees are commonly seen in:

  • Investment banking mandates
  • Startup fundraising
  • Insolvency & Bankruptcy Code (IBC) resolution processes

Advisors and Resolution Professionals may receive a success fee upon achieving debt recovery or sale of assets.