Fundraising is the method through which a business raises capital from the public, institutions, or investors to fund its operations, growth, or projects.
Financially, it is mostly related to startups or businesses that are raising funds from outside parties in return for equity (ownership), debt, or other financial instruments.
Companies raise funds for many reasons:
Capital is raised through the sale of ownership shares. The investors are part-owners and share the profits and risks.
Examples:
Pros: No repayment obligation
Cons: Dilution of ownership
The company borrows funds to be repaid with interest. This encompasses loans, bonds, or debentures.
Examples:
Pros: No loss of ownership
Cons: Regular repayments with interest
Raising small sums of money from a large crowd through online platforms. May be equity-based, rewards-based, or donation-based.
Example Platforms: Kickstarter, Indiegogo, AngelList
Founders raise seed capital from friends, family, or their own funds.
Early funding from angel investors or seed funds to create the product and validate the market.
Growth capital from venture capital firms as the startup grows.
By IPOs or acquisitions, enabling early investors to cash out.
Startups in India usually raise funds through: